You know that each organic spot on a search result page carries a certain percentage of click-through rate.
Here’s a chart that gives you a rough idea of the numbers:
But what if you could capture more than one spot.
Say, for instance, you owned the top 3 spots instead of just position #1.
The potential CTR of someone landing on one of your properties nearly doubles, from 27.6% to 54.4%.
You now have a 1/2 chance that someone lands on your site in stead of a competitors.
The team at Ranks bring a unique perspective to their strategic approach… these folks are in the trenches, doing the work, ranking sites, and so they understand what makes a partnership (or acquisition) truly valuable for an investor. They are consummate professionals and I would recommend anyone looking to drive growth through strategic acquisition to work with them.
Nick Eubanks: Vice President of Owned Media, Semrush
owning the AI answers
In addition to just plain earning more spots in the SERPs, think of the opportunities to get those all-important mentions for AI SEO.
Shortcut the grueling outreach process trying to get a spot on a top-10 list in your niche.
Now YOU own the list.
If you’ve got more than one site ranking for a list? Now you own several lists and the one thing ChatGPT, Perplexity, Google AI Overviews etc. can agree on is this:
Your site is very popular, very well-respected, mentioned heavily in conjunction with the “best X” you care about and so it comes up, again and again, in AI answers.
but wait, there’s more
There’s a lot more benefits to owning more than one spot in the SERPs above and beyond what I’ve already mentioned.
Here they are, briefly:
- leverage your network of brands to secure links or mentions (list us on your top 10 list of best protein powder and we’ll list you on our list of best protein shakes on site X)
- rank for informational keywords your transactional keyword-site would never be able to rank for with one of the info-focused sites you’ve acquired
- negotiate strong advertising or affiliate deals with the power of your portfolio
owning the entire conversation
Our work isn’t limited to acquiring websites.
The benefits compound when you branch out and acquire assets like:
- youtube channels
- email newsletters
- podcasts
- communities
- even subreddits
As we move into 2026 building a strong brand is more important than ever before.
Show Google your brand is popular and people are actively seeking it out by driving traffic from social, video, and email–ALL of which are channels Google can track through their own properties (youtube, gmail, etc.) and their browser Chrome.