The (much) longer version, but worth it:
Why build a domain brokerage on what is clearly an SEO brand?
Because you can take the man out of the SEO game, but you can't take the SEO out of the man.
Does that scan? Woof, IDK. But the sentiment remains.
I spent 15 years doing SEO. Making stupid mistakes, putting together smart experiments, and right-place-at-right-timing two life-changing six-figure exits.
I engineered most of my big wins via domains in some way or another. Whether building PBNs in the good old days, or buying and building on expired domains before the iGaming industry caught on and 2,000x'd the prices, I've always been fascinated by domains.
It's actually how I ended up getting this name, Ranks.com, for (basically?) nothing. I had some big CBD affiliate money burning a hole in my pocket, and, being in the CBD game at the time, saw that the domain FullSpectrum.com was registered and basically a dead site as the OG owner (of a lighting company) had retired.
It took some chasing and some delicate negotiating, but I made it work, and acquired the domain for a solid-but-reasonable amount. After building a 5-figure-per-month affiliate site on it I stopped doing affiliate work and the site sat dormant until I saw another broker picked up Ranks. I know he tried to acquire FullSpectrum.com back in the day so I hit him up, we made a deal, and here we are.