The Goal: To have our Rank Theory newsletter pop up when people search some version of “what are the best SEO newsletters” in LLMs like ChatGPT/Perplexity, as well as appear in Google’s AI Overview + organic search for versions of “best SEO newsletter.” The Methods: Collecting Sources and Citations The first thing we do is […]
Case Study: How We’re Making Our Newsletter Rank Everywhere Read More »
Last week I saw a write up on Search Engine Roundtable linking to a Reddit post about, well, I’ll just do a block quote: This was a notable SEO story because John “J Mu” Mueller, “Search Advocate” at Google a.k.a. a go-between from Google’s internal search team and all the poor souls trying to rank
what to do when the domain you acquired won’t even rank for branded queries Read More »
On September 15, 2025, OpenAI released a study on exactly how people are using ChatGPT. This included a very interesting chart that does a good job of breaking down how people are using. The study also shares one piece of previously unknown data: the commercial purchase intent traffic. I’m going to make some bold predictions
Build A Forever Brand With ChatGPT Read More »
Editor’s note: Google added another corpse to the ever-increasing pile of useful things they’ve killed, and this one has pretty big implications for most SEO tools and how the data in your search console looks. Zak Kann wrote a great overview of what’s happening, why it’s happening, and what it means for SEOs. There’s a
Google Ends Support For num=100 in SERPs Read More »
Ahrefs is a late entry to SEO’s Game of Acquisitions, but their deal with longtime industry favorite Glen Allsopp (aka Viperchill) shows that they are not playing around. Glen announced the acquisition at the end of last week via X: I’ve been friendly with Glen ever since I (a nobody with no audience) managed to
Ahrefs Acquires Detailed.com, Acquihires Glen Allsopp Read More »
There’s a discussion running through SEO circles, burning like a wildfire over a desert of pine needles started by someone trying to light their farts on fire. I’m not even talking about whether “GEO” is different from traditional “SEO” (a reverse Interstellar topic where every hour spent discussing it feels like 7 years have passed)–
should we be calling “SEO” for LLMs “GEO” even though it sucks and saps our will to live Read More »
What’s Next For Aged Domains In Our Recursive AI Hellscape? This was originally published in my newsletter, Rank Theory. Subscribe to never miss a post: Subscribe I want to talk about something I’m just getting into, how I got there, and what I’m doing… I think you’re gonna find it interesting. The quick summary of
the future of aged domains in a post-LLM world Read More »
The best newsletter to read, my highest and most emphatic recommendation–it should come as absolutely no surprise–is my own newsletter: Rank Theory I’ll tell you more about that in a second. This list, in addition to my own newsletter, contains all the newsletters I, myself, personally read in addition to all the newsletters that Google’s
The 15 Best SEO Newsletters to Subscribe to in 2025 Read More »
I’ve been wanting to write about this topic for a while. Canva is a DR 92 site that crrrrrrushes it on content. One of the best I’ve seen. This post is going to be about looking at their success and trying to pick it apart, to learn from/emulate. Rank Theory Subscribers Got This Post Right
canva’s content ranks for EVERYTHING Read More »
There’s a lot to this, so I’m gonna put the most impressive shit up front to capture your attention like a siren as you sail between these cliffs SO I CAN DRAG YOUR ASS INTO THE WATER* AND DROWN YOU** ** educate you about an SEO thing 50M in organic traffic: Natural links from the
this pdf tool has some of the best SEO i’ve ever seen in my LIFE Read More »
