The 15 Best SEO Newsletters to Subscribe to in 2025
By Sean Markey
February 15th, 2025
The best newsletter to read, my highest and most emphatic recommendation--it should come as absolutely no surprise--is my own newsletter: Rank Theory
I'll tell you more about that in a second.
This list, in addition to my own newsletter, contains all the newsletters I, myself, personally read in addition to all the newsletters that Google's stupid algo expects to see on my list that I may not read, but this is my sacrifice to the algo gods.
So without further ado, here is a list of the best newsletters to read in 2025.
Rank Theory, by Sean Markey
Well, well, well... if it isn't the very newsletter that I, myself, write.
You can lead an SEO newsletter author to water... but you can't make him unbiased.
Yes, this infrequently-sent, longform SEO newsletter full of raw insights, tactics that are working right now, and a dose of shit memes in every addition is the best newsletter you could possibly subscribe to.
While most of the other newsletters on this list are of the same variety ("here's a bunch of SEO news from the week and possibly one or two sentences why that matters"), the Rank Theory SEO Newsletter is full of in-the-trenches deep dives, and long explanations of why and how to use these inisghts toward your own SEO goals.
The Detailed Newsletter, by Glen Allsopp
Subheading from Detailed:
SEO insights from tracking the rankings & revenue of 3,078 digital goliaths
I fucking love Glen's content.
A lot of people do.
This is probably a newsletter I don't have to spend a lot of time convincing you to sign up to, because if you are aware of me enough to arrive at this page, then SURELY you already know Glen.
Either way, highly recommend this newsletter.
Digital Surfer, by Yoyao
The Digital Surfer subheading:
Stay up-to-date on SEO, AI, and Online Businesses’ top stories every Saturday
This is one of the newsletters I read every week.
Not only is it full of good SEO stories I might have missed (and also other tangentially related stories like marketing and AI), but it gives some good insights on WHY these stories are important, something lacking from the more popular newsletter I'm forced by Google's homogeneous-loving algo to include.
You can sign up to the Digital Surfer SEO Newsletter here.
Growth Memo, by Kevin Indig
The subheading:
Research and Frameworks for Organic Growth
The worst thing about this newsletter is that it's on the Substack email newsletter platform.
The best thing about it is everything else.
Kevin is a super-experienced SEO, definitely working on the more enterprise side of things (and can flex stints as head of/director of/VP of SEO at Atlassian/Shopify/G2).
Kevin Indig's Growth Memo newsletter covers topics like SEO strategy, digital marketing analytics, platform dynamics, and industry disruption - all delivered with an analytical approach backed by an embarrassing amount of data.
This one is free with some paid options.
You can sign up to the Growth Memo Newsletter here.
Niche Site Growth, by Ian H
The subheading:
Tactics, case studies, and more
Yeah, I don't know his last name, he only put "Ian H" as the author on his beehiiv landing page and I'm lazy.
This is a niche-site-focused newsletter, something I'm not really bullish on (niche sites, I mean), but there's a lot of SEO inspo and topics to be found to keep the newsletter in my must-read list.
Though the focus is strictly niche sites, the topics themselves are universally applicable to most people running an online site, with topics like "how this site is doing 10m visits per month," or "X niche is blah blah profitable." You get it.
You can sign up to Niche Site Growth here.
SEO Notebook, by Steve Toth
From the site's subheading:
Get actionable SEO tips delivered weekly in a concise format designed to up your game fast.
I'ma be real with you, this one is kind of annoying.
Instead of delivering the good via email, you get an intro, a link to the goods, and several sponsor slots + how to work with the author.
Maybe he knows something I don't, since he is a very successful SEO consultant with a newsletter that has many thousands of subscribers, and I'm just some guy complaining on the internet with hard drive full of cat memes...
Anyway, the content is very solid and so, even though I am personally inconvenienced, I still recommend you sign up and become inconvenienced yourself, because it's worth it.
You can sign up to the SEO Notebook newsletter here.
Marketing Letter, by Jacky Chou
Marketing Letter's subheading:
Get the 5 minute newsletter keeping 25k+ marketers in the loop.
We’ll make you the smartest marketer in any room.
Call me biased again if you want to (I clearly dgaf), but I gotta recommend this SEO-heavy marketing-focused newsletter by my partner on the Advise Community (the best SEO community on the internet) Jacky Chou.
Like Digital Surfer, it gives you a broad overview on a bunch of interesting things going on in the world of marketing--which SEO is obviously a part of.
It's light, slightly irreverent, and informative. One of my go-to sources for finding interesting shit to write about.
Free to join, you can sign up for Marketing Letter here.
And now for the newsletters that I'm putting here to appease the gods of the algorithm, those most holy and sacred dieties that we pray to for higher rankings.
There's nothing wrong with these newsletters--they are all very good--they are just boring recommendations that everyone puts on their list because they're so obvious, and big G expects to see them on this page I want to rank for so OKAY FINE, here they are. :)
SEOFOMO, by Aleyda Solis
From the subheading on the site:
Get the latest SEO News, Updates, Jobs, Tools, and Events in a weekly newsletter wrapped by experienced SEO Consultant Aleyda Solis.
Like I said, there's nothing wrong with this newsletter, it's very comprehensive in listing out all the SEO things that happened in the last week. There's not much in the way of curation or synthesizing the data, this is the newsletter equivalent of dumping a bunch of legos on the table and saying "here you go, here's the SEO news" and leaving you to build something from it.
Some people like that kinda thing, I guess.
If you needed further proof that this is an upstanding, high quality newsletter, I reached out to Aleyda several times to try and sponsor it and she responded once and left me on read the rest of the time, so you know she has good taste!
You can sign up to SEOFOMO here.
The Bright Local SEO Newsletter
If you're into local SEO (and who isn't?? Oh, lots of people? Well this ain't for them)
This is actually a beautiful website. I'm not even lowkey jealous... I'm highkey jealous. Wow.
I don't subscribe to their newsletter, cuz I'm one of those people this ain't for, but it's recommended all over the place so I'm putting it here for the algo!
You can sign up to the Bright Local SEO newsletter here.
The Ahrefs SEO Newsletter
The SEO tool people love to complain about but can't stop using. LOL
I'm not actually a subscriber to this newsletter, IDK why.
Maybe it's because Ryan Law (who I'm a big fan of) wrote an article for Ahrefs on the best SEO newsletters and didn't include my cool, unique, amazing, diamond in the rough (sometimes just mostly rough--no diamonds) newsletter.
Can a person subsist almost solely on raw, molten jealousy?
Yes!
I'm 80% jealousy!
Anyway, Ahrefs has a newsletter and, if their blog content is anything to go off of, it's pretty good!
You can sign up here (and when you do, tell them to put my star in their SEO newsletter sky).
The White Spark Local SEO Newsletter
Sometimes one local newsletter on your list isn't enough and you've gotta put a second one on the list just in case.
The White Spark newsletter is written by, obviously, the Whitespark team.
I guess the value prop here is pretty straightforward.
Are you interested in signing up? You can do that here.
WTF is SEO Newsletter
Subheading:
Making sense of search for publishers.
Props for writing a super niched-down newsletter about a topic that doesn't get a lot of coverage: SEO for news sites.
While I have little use for this myself--not being in the news business--I can see how this newsletter can provide a ton of value.
If you run a news site or eleven, this could be a great site for you, might as well give them a try!
You can sign up to the WTF is SEO newsletter here.
The SEO MBA Newsletter, by Tom Critchlow
Subheading:
designed to provide leadership, management and career advice to SEO professionals.
Ah, well there you go--you can see clearly why I'm not a subscriber...
SEO professional?
I'm more of an SEO... loiterer. Just hanging out nearby to SEO, being cynical and jaded about it.
I've heard a lot of good things about the person behind this newsletter, so one assumes they would extend to the newsletter itself, right?
You can sign up to this newsletter here.
SEO Jobs, by Nick LeRoy
Subheading:
Search engine optimization employment opportunities, sourced & curated by an actual SEO.
I've known Nick for a while (and liked him for almost as long!) so it's easy to recommend his newsletter.
However, I am not subscribed to this newsletter because, for better or worse (mostly better), I am unemployable.
But I've used this newsletter before to post a job and it is tops.
I used to have a testimonial on this site, but I think Nick is embarassed to be associated with me and took it down.
EVERYONE IS AFRAID OF ME BECAUSE I'M AN OUTSI
Anyway, if you're looking for a job or want to post a job in the SEO industry, you should sign up!
The Niche Pursuits Newsletter
It's... not very well formatted. That's mostly Kit.com's fault, but it's an easy fix and no one listened to me when I emailed them about it, so... it just looks like ass.
Subheading:
Learn From Exclusive Interviews With Successful Bloggers & Niche Site Experts
I love Niche Pursuits because they had me on their podcast twice now.
Any place that shows me love is In 4 Lyfe.
You probably have already heard of the Niche Pursuits podcast, so seeing it on this list isn't going to be some huge value-add.
Nevertheless it's one of those newsletters the algo expects to see, so here we are!
You can join the Niche Pursuits newsletter here.