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The 15 Best SEO Newsletters to Subscribe to in 2027
Updated September 2026. Every link on this page was re-checked and every newsletter below was still sending when I hit publish.
This list has two halves. The first half is the newsletters I read, week in and week out, in my own inbox. The second half is the newsletters Google expects to see on any page that wants to rank for "best SEO newsletters," so they're here too. I'll tell you which is which as we go, because a list that pretends every entry is a personal favorite is lying to you.
Here's the list for 2027.
Rank Theory, by Sean Markey
Well, well, well. If it isn't the newsletter I write.
You can lead an SEO newsletter author to water, but you can't make him unbiased.
Rank Theory is a longform, infrequent SEO newsletter. Each issue is a deep dive into something I'm doing right now (a domain I bought, a migration that went sideways, a client site that started ranking for reasons I can actually explain), plus a dose of memes that have no business being in a professional publication. I've been sending it since 2019 and it's still written by a human, which in 2027 is apparently a feature.
Most of the other newsletters on this page are "here's the SEO news from this week and maybe a sentence on why it matters." Rank Theory is the opposite of that. Fewer issues and longer ones, and every one of them is something I learned by doing the work.
The Detailed Newsletter, by Glen Allsopp
Glen's own line for it: SEO insights from tracking the rankings and revenue of 3,078 digital goliaths.
I love Glen's content. A lot of people do. If you found your way to this page, you almost certainly already know him, and if you somehow don't, the Detailed newsletter is the fastest way to fix that. Nobody else in the industry publishes research at this depth about how the biggest sites on the internet actually rank, and he's been doing it for years without turning it into a content farm.
Ahrefs bought Detailed.com in September 2025 and brought Glen along with it. As far as I can tell that hasn't changed the newsletter, which is the outcome everyone was hoping for.
Digital Surfer, by Yoyao
The subheading: Stay up-to-date on SEO, AI, and Online Businesses' top stories every Saturday.
This is one I read every single week. It rounds up the SEO stories I missed, plus the adjacent marketing and AI stuff, and it tells you why each one matters instead of dumping links on you and walking away. That last part is rarer than it should be, and it's the reason Digital Surfer is in the top half of this list instead of the bottom.
You can sign up to the Digital Surfer newsletter here.
Growth Memo, by Kevin Indig
The subheading: Research and Frameworks for Organic Growth.
The worst thing about Growth Memo is that it's on Substack. The best thing about it is everything else.
Kevin is about as experienced as enterprise SEOs get. He's run SEO at Atlassian, Shopify, and G2, and it shows in the writing, which is analytical and backed by an embarrassing amount of data. If you want to understand platform dynamics or how AI answers are eating into organic clicks, this is where I'd send you first.
Free, with a paid tier if you want more. You can sign up to Growth Memo here.
Niche Site Growth, by Ian H
The subheading: Tactics, case studies, and more.
I still don't know his last name. He only put "Ian H" on the beehiiv landing page and I'm lazy.
This is a niche-site newsletter, and I'm not bullish on niche sites anymore, so it's a little odd that it's still in my must-read pile. It's there because the case studies are good. "How this site is doing 10m visits a month" is a useful thing to read no matter what kind of site you run, and the tactics transfer to basically any site that lives on organic traffic.
You can sign up to Niche Site Growth here.
SEO Notebook, by Steve Toth
From the site: Get actionable SEO tips delivered weekly in a concise format designed to up your game fast.
I'm going to be honest with you, this one is kind of annoying. Instead of delivering the goods in the email, you get an intro, a link to the goods, and a stack of sponsor slots plus a pitch to work with the author.
Maybe Steve knows something I don't. He's a very successful SEO consultant with many thousands of subscribers, and I'm some guy complaining on the internet with a hard drive full of cat memes. And the content, once you click through, is very solid. So sign up and be mildly inconvenienced every week like I am. It's worth it.
You can sign up to the SEO Notebook newsletter here.
Marketing Letter, by Jacky Chou
The subheading: Get the 5 minute newsletter keeping 25k+ marketers in the loop. We'll make you the smartest marketer in any room.
Call me biased again if you want (I don't care). Jacky is my partner on the Advise community, and Marketing Letter is the SEO-heavy marketing newsletter I'd recommend even if he weren't.
Like Digital Surfer, it's a broad look at what's going on in marketing, with SEO getting a big share of the ink. It's light and slightly irreverent. It's also one of my go-to sources for finding interesting things to write about.
Free. You can sign up for Marketing Letter here.
That's the half I actually read.
What follows are the newsletters I'm including to appease the gods of the algorithm, those holy and sacred deities we all pray to for higher rankings. There's nothing wrong with any of them. They're all good. They're just the obvious picks that show up on every list like this one, and Google expects to see them on a page it's going to rank for this query, so here they are.
SEOFOMO, by Aleyda Solis
From the site: Get the latest SEO News, Updates, Jobs, Tools, and Events in a weekly newsletter wrapped by experienced SEO Consultant Aleyda Solis.
Like I said, nothing wrong with it. It's the most comprehensive weekly list of everything that happened in SEO that you'll find anywhere. What it doesn't do much of is curate or synthesize. It's the newsletter equivalent of dumping a bucket of Legos on the table, saying "here's the SEO news," and leaving you to build something out of it.
Some people like that. If you're the kind of person who wants the full firehose, this is your firehose.
If you needed further proof that it's a high-quality newsletter: I've reached out to Aleyda several times to sponsor it. She responded once and left me on read every other time, so you know she has good taste.
You can sign up to SEOFOMO here.
The BrightLocal SEO Newsletter
If you're into local SEO (and who isn't? Oh, lots of people? Well, this one's not for them).
It's also a beautiful website. I'm not lowkey jealous, I'm highkey jealous.
I don't subscribe, because I'm one of the people it's not for, but it's recommended everywhere for a reason, and if local is your world it belongs in your inbox.
You can sign up to the BrightLocal newsletter here.
The Ahrefs SEO Newsletter
The SEO tool everyone loves to complain about and can't stop using.
I'm not a subscriber, and I don't have a good reason for that. Possibly it's because Ryan Law (who I'm a big fan of) wrote an article for Ahrefs on the best SEO newsletters and didn't include mine.
Can a person subsist almost entirely on raw, molten jealousy?
Yes. I'm about 80% jealousy at this point.
Anyway, if the Ahrefs blog is any indication of the newsletter, it's good. And now that Glen works there, my guess is it gets better.
You can sign up here (and when you do, tell them to put my star in their SEO newsletter sky).
The Whitespark Local SEO Newsletter
Sometimes one local SEO newsletter on your list isn't enough and you have to put a second one on just in case.
The Whitespark newsletter is written by, obviously, the Whitespark team, and the value prop is exactly what it sounds like. If local is your thing, subscribe to both this and BrightLocal and you're covered.
WTF is SEO?
The subheading: Making sense of search for publishers.
Props for writing a truly niched-down newsletter on a topic that doesn't get much coverage anywhere else: SEO for news sites. I have little use for it myself, since I'm not in the news business, but if you run a news site (or eleven), this is the one newsletter on this page written specifically for you.
You can sign up to WTF is SEO here.
The SEO MBA Newsletter, by Tom Critchlow
The subheading: designed to provide leadership, management and career advice to SEO professionals.
And there you can see clearly why I'm not a subscriber.
SEO professional? I'm more of an SEO loiterer. I hang out near SEO and stay cynical about it.
I've heard nothing but good things about Tom, and one assumes that extends to the newsletter. If you manage SEO people, or want to, this is the one for you.
You can sign up to SEO MBA here.
SEO Jobs, by Nick LeRoy
The subheading: Search engine optimization employment opportunities, sourced and curated by an actual SEO.
I've known Nick for years (and liked him for almost as long), so this is an easy recommendation.
I'm not subscribed, though, because for better or worse (mostly better) I'm unemployable. But I've used SEO Jobs to post a job and it's tops. If you're looking for SEO work, or looking to hire someone who actually knows what a canonical tag is, this is where the good listings are.
I used to have a testimonial on Nick's site, but I think he got embarrassed about being associated with me and took it down. EVERYONE IS AFRAID OF ME BECAUSE I'M AN OUTSI
Anyway. Here's where you sign up.
The Niche Pursuits Newsletter
The subheading: Learn From Exclusive Interviews With Successful Bloggers & Niche Site Experts.
It's not well formatted. That's mostly Kit's fault, and it's an easy fix, and nobody listened when I emailed them about it, so it still looks like ass.
I love Niche Pursuits anyway, because they've had me on their podcast twice, and any place that shows me love is In 4 Lyfe. You've probably already heard of the podcast, so this entry isn't going to be a huge revelation. It's one of the newsletters the algo expects to see, so here we are.
You can join the Niche Pursuits newsletter here.
That's fifteen. If you only subscribe to two, make it Detailed and Digital Surfer, and if you only subscribe to one, well, you know which one I'm going to say.